Multi-Channel Traffic Strategy
We employ a diversified mix of traffic sources to ensure scalability, quality, and compliance. Our approach eliminates single-point-of-failure risks and delivers a balanced volume of high-intent leads.
Paid Search (PPC)
We bid on high-intent commercial keywords across Google and Bing. By targeting users specifically searching for 'emergency plumbing' or 'janitorial quotes', we capture intent at its peak.
SEO & Organic Content
Our network of authority sites ranks for long-tail queries. This traffic is slower to scale but offers the highest conversion rates and lowest CPA over time.
Social Display & Retargeting
We utilize Meta (Facebook/Instagram) and LinkedIn for awareness campaigns and retargeting users who have visited our properties but didn't convert initially.
Native Advertising
We run editorial-style content on premium publisher networks (Taboola, Outbrain) to educate potential customers before driving them to a conversion action.
Direct Outreach
For B2B verticals, our internal team utilizes compliant cold-calling and email marketing to warm up prospects before transferring them to your sales floor.